Calling all businesses to ReJoyce!

Calling all businesses to ReJoyce!

James Joyce’s connections to Mullingar will be celebrated this year with a small number of events taking place around the town on Bloomsday, 16th June 2010.

Bloomsday traditionally celebrated by following the path of the  famous character, Leopold Bloom around Dublin on the morning of the 16th of June is a world known literary  celebration of James Joyces epic novel “Ulysses”. “Mullingar and the James Joyce connections will be highlighted to bring about a greater awareness of how and where references to Mullingar appear in the writings of this famous author.” says Rhona Rogers, Co. Westmeath Tourism Ltd.

The iconic date of the 16th June in the book is a nod to the day James first stepped out with his future wife Nora Barnacle and in celebrating Bloomsday in Mullingar in 2010 the romantic notion of a first date is the theme. Mullingar, the county town of Westmeath curiously is the only other part of Ireland that James Joyce ever spent time in. In 1900 his father Stanislaus was employed to sort out the electoral rolls in Westmeath and stayed at Levington House overlooking  Lough Owel. The young James spent two summer vacations from University College Dublin in Mullingar, where he stored away references and characters for his new style prose.

 The Mullingar Chamber of Commerce, Westmeath County  Council  and County Westmeath Tourism Ltd are calling on all local businesses to partake in a ‘Blooming Good Value Day’ on the 16th of June 2010.

A flyer displaying sixteen  special offers will be distributed locally and promoted online on Hurry! The first sixteen businesses to  contact the Chamber will be included on the flyer.  For details of how to get your business involved and to avail of this free advertising opportunity contact the Chamber today with your ‘Blooming Good Offer’. Tel: 044 9344044 Email

Karagh Fox, Business Development Manager, Mullingar Chamber, said “This is a great opportunity for all businesses in the town. The 16th is falling on a Wednesday which wouldn’t normally be associated with a busy shopping day, so we’d hope to generate an increased level of footfall for our local businesses”.

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