New “Gar” packs a punch

New “Gar” packs a punch

In recognition of the fantastic success of Mullingar man John Joe Nevin in achieving the silver medal at the 2012 Olympic Games, Mullingar Marketing Committee has redesigned the “Gar”, the official tourist currency of Mullingar. We believe it is only right that his accomplishments should be rewarded in such a large scale, and with this in mind we are replacing James Joyce on the “Gar” with the face of John Joe Nevin. When we contacted John Joe in London last week for his approval he was absolutely delighted at the prospect of having his profile on the local currency and was genuinely taken aback. This will be more than a fistful of Gars; in fact it will see an additional 25,000 “Gar’s” put into distribution through the tourist networks in town. “We are all very proud of John Joe in Mullingar, he really shone through in London and has been a credit to us all, and with the new “Gar” being distributed it will be a real attraction to tourists and a boost to the local economy” says Pat Whelan Mullingar Chamber of Commerce President.

The “Gar” is accepted in over 100 retail outlets, hotels, restaurants and coffee shops throughout the town offering discount on a selected line of goods, or on all items and is distributed to tourists when checking into various local hotels and B&B’s. The “Gar” is also available at the Tourist Information Office on Market Square and Millie’s Maxol Garage. Tourists’ love the idea of the Gar as a great way of adding extra value and give them more of a reason when they visit Mullingar to shop in Mullingar as well as a novel way of encouraging them to return.

The “Gar” has been very successful thanks to the participation of local traders, the more businesses who sign up the more attractive Mullingar will be as a tourist and shopping destination and if you still haven’t signed up for The Gar, simply contact Mullingar Chamber of Commerce today at 044 934 4044 or mail for a user guide and information pack at info@mullingarchamber.ie

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