Managing your Gathering


The Gathering Ireland 2013 aims to be the biggest tourism event ever held in Ireland by enticing Ireland’s 70 million global diaspora to come home to Ireland in 2013.

You are invited to attend the workshop

Managing your Gathering

By the end of this session you will be able to:

  • Develop a PR plan for your Festival/Event.
  • Identify and develop PR-able material for your event.
  • Develop media ready material on your event.
  • Manage media requirements before, during and after your event.
  • Know the best target marketing tools to use for overseas markets
  • Measure performance against key metrics
  • Manage a database; how to capture data and build a profile of your visitors

Workshop Content

  • PR – how to make it and the media work for your event.
  • Target Marketing – key tools to attract overseas visitors
  • Measurement – put key metrics in place to measure event success
  • Database – develop easy to manage databases to record visitors/data capture; leverage the database for future events

Who should attend? Organisers of the Gathering Festivals and Events
Duration 3 hours (including short break)

Date     wednesday 24th April 2013
Time     6.30pm – 9.30pm
Venue   Mullingar park Hotel


How to apply:

Contact:         Michael Brady (The Gathering Ireland)  / 087 9801040

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