Book Your Space in The Discover Ireland AUTUMN / WINTER OFFERS BROCHURE 2013

Book Your Space in The Discover Ireland AUTUMN / WINTER OFFERS BROCHURE 2013

This special ‘Two Season’ Edition will reach over 1.3 million readers in Ireland!


Urgent Booking Deadline: 19.30hrs, Thursday, July 4, 2013.


The Fáilte Ireland Discover Ireland Special Offers Seasonal Brochure Series is a proven source of business and each edition is strongly supported by the tourist industry.

We are currently working on the Autumn/Winter Special Offers Brochure. If you would like to book space in it, you can do so now via

Here are a few reasons to book space:

  • Covers Two Seasons: The Discover Ireland Autumn/Winter Brochure covers two seasons from September 9, 2013 through to February 28, 2014.


  • Business to be Won: Close to 40% of all short breaks are booked during this time – very valuable business, particularly during Autumn and Winter.


  • Wide Reach: It has the widest reach of any tourist publication circulating within Ireland and will reach over 1.3 million Irish Readers.


  • Rapid Distribution: It moves into rapid distribution in early September as a supplement in the Irish Times and Sunday Independent. As it covers two seasons, it will be in use for an extended period of time.


  • Top Priority: It will be a PRIORITY Brochure in all Tourist Information Offices.


  • Value: Based on the cost per thousand consumers reached, there is no greater value. It costs €395+VAT to feature an offer in the brochure and there is 30% off if you are within the designated small business categories (see


  • Feature FREE on Web and Phone Apps: When you include your special offer in the Autumn/Winter brochure, you can feature up to four offers FREE on the website during the Autumn season. These offers will also feature FREE on the new Discover Ireland phone apps.


  • Extra Focus: If you include ‘a treat’ or a ‘get-together’ multi-room booking discount within your offer, we will give it extra profiling.


  • Raising Awareness: The Autumn/Winter edition will be backed by extensive Discover Ireland promotional profiling.


  • Proven Business Source: The Special Offer Brochures are now in their fifth year and are a proven source of business. Research confirms consumers know and understand they contain seasonal offers and valuable holiday information. Consumers also hold the brochures as a valuable booking reference resource.


Interested in featuring YOUR offer in the Autumn/Winter Brochure?

FULL DETAILS of the Fáilte Ireland Discover Ireland Special Offers Campaign, including fees for inclusion in the Autumn/Winter brochure or on ‘web only’, feature on You can also book your space and submit your offers via this website.


Urgent Deadline

The deadline for booking space for the Autumn/Winter Brochure Edition is 19.30hrs on Thursday, July 4, 2013. Pre-payment by this deadline is also required.

Remember: Full information on the campaign, including contact details for queries, feature on

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