March SOAR report and Corporate Plan 2014-16 highlights

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March SOAR report and corporate plan 2014-16 highlights

Dear Industry Colleague

Overall sentiment is largely positive for travel to the island of Ireland in 2014 – from industry partners on the island of Ireland and travel trade contacts in key markets overseas. Our latest SOAR report has the detail.

Tourism Ireland’s extensive first half marketing campaign is also in full swing, highlighting the Wild Atlantic Way, the Causeway Coastal Route and St Patrick’s Trail, as well as a host of events all over the island including Limerick City of Culture, the ‘Big Start’ of the Giro d’Italia and the Croke Park Classic American football game.
Click here to read the SOAR report.

We also bring you key points from Tourism Ireland’s Corporate Plan for the period 2014-2016. The highlights were first shared with you at our marketing launches at the end of last year.
Click here to see our Corporate Plan 2014-16 infographic.



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