Authentic Ireland The Key To Tourism Market For Midlands

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“It is time for our tourism providers to learn a new language and engage completely with Failte Ireland’s Ancient East,” believes Brigid Manley, Mullingar Chamber President.

“To each other we can still be the midlands and midlanders but for our visitors who are being seduced to visit Ireland with epic scenes of ancient landscapes, medieval built heritage, colonial imprints and the tranquility of rural Ireland that seeps with stories, we are part of the fabric of Ancient East and that is how we will be marketed to the world,.”

Brigid was speaking following a “Business to Business” briefing at the Bloomfield House Hotel with Failte Ireland. It was an authentic Irish experience that is so loved by our tourists and ourselves with a delicious Full Irish being served by Ronan Byrne, the General Manager of the Bloomfield and sponsored by Uisneach, Ireland’s most ancient seat of kings.


Left to Right l-r: Christy Dalton — Royal Canal Community Group, Ms. Angie Daly — Mullingar Chamber of Commerce , Ms. Brigid Manley — President of Mullingar Chamber of Commerce and Oliver Gaffney — Sales & Marketing Manager Bloomfield House Hotel.

“The breakfast at the event was sponsored by Uisneach, which is fitting as Uisneach is already well on its way to be coming a key location in Ireland’s ancient east and that makes it a key location for visitors coming into the area to interact with our tourism industry. But a lot of work needs to be done before that happens. Ireland’s Ancient East is still in the development and marketing stage, which offers all of us a great opportunity to be ready. Today was about introducing the concepts underpinning the marketing and engaging our business community. It is a whole new language and we must embrace it. We need to identify our key sites, we need to identify who will benefit from increased visitors, we need to identify our marketplaces and we need to be ready to have excellent services and products in place for the increased tourists that Ireland’s Ancient East will bring into the Irish Midlands.

“Working and preparing now means we will be ready to have a strong tourism product here and we can get people here. As I keep saying we work together to get them into Westmeath and then we can compete with each other for their business.”

The idea that the midlands would now be the east did cause many grumbles in the room with businesses asking why they were not being marketed separately as the midlands with their own brand identity.

“Failte Ireland was clear, we are a county that is included in their Ireland’s Ancient East Destination Brand. Overseas potential visitors do not see Ireland as lots of zones- they think in terms of East and West or North and South. So while we should keep our midlands identity for our own heritage and interaction, the only show in town for overseas visitors is Ireland Ancient East and we will be the top performers in it if we work together to market our wonderful county.”


To see all images from the Tourism Breakfast Briefing visit our Gallery.






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