Mullingar Retains Purple Flag Status

Mullingar Chamber of Commerce and Westmeath County Council are delighted to announce that it has retained the prestigious Purple Flag accreditation for its evening and night-time economy (ENTE).

Purple Flag is a town and city centre award – similar to the Blue Flag for beaches – which aims to raise the standard and broaden the appeal of town and city centres between the hours of 17:00 & 05:00. Areas awarded the Purple Flag is recognised for providing a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and well-being of visitors and local residents.

Brigid Manley – President of Mullingar Chamber of Commerce said:
“We are delighted that Mullingar has retained the Purple Flag status and we are very proud to fly the Purple Flag, reflecting the strength of ongoing partnerships and engagement activities with all key stakeholders. Westmeath County Council made this possible by funding the bid through the Marketing Mullingar Initiative 2017. This was very much a team effort and we would like to thank Kingdom of Sports, Mullingar Tidy Towns, The Greville Arms and Dominick Street Traders WhatsApp Group, Mullingar Garda, & the Town Team amongst others for their collaboration. Mullingar will promote the Purple Flag, using it as a stepping stone in our continuing development of a vibrant evening and night-time environment which is safe and well managed.
Purple Flag accreditation is an enhancement to our town as are the many events that are hosted such as the upcoming Christmas Market Mullingar which will run from 7th to 10th December 2017. I believe that towns that are well structured and organized will be best placed to meet the challenges that we face in the coming years and achieving the Purple Flag Status puts Mullingar on a firm footing. Mullingar Chamber of Commerce welcomes the assessor’s special note that ‘Private sector knowledge and promotion of Purple Flag was impressive. Businesses clearly understood Purple Flag’s value and purpose. The Chamber’s efforts with education and promotion should be acknowledged.”

Pat Gallagher, Chief Executive Westmeath County Council said:
“On behalf of Westmeath County Council, I would like to express my delight that Mullingar has again achieved the Purple Flag accreditation. The Council is very happy to be associated with and to support this initiative. The retention of the Purple Flag can only enhance the appeal of Mullingar both as a destination for visitors and as an attractive place to live and work. I would like to thank Mullingar Chamber, the business community and all the stakeholders who worked together to bring this about. The Purple Flag is internationally recognised and Mullingar can be proud that it’s evening and night time economy has successfully met the criteria to gain this prestigious award.”

Sarah Walker Purple Flag Programme Manager at the ATCM said:
“There are now over 70 towns and cities across the UK and Ireland who are proudly flying the Purple Flag after working hard to gain accreditation. The award is not just about safety, but also the vibrancy and diversity of the evening and night-time offer — this can only be achieved by people working together in a strong partnership to which we are seeing great examples of across the country.”

The full ATCM Assessor Panel Report is available to view here and at the Mullingar Chamber office at Market House, Market Square, Mullingar. 

Mullingar will have their Full Renewal status renewed at an awards ceremony which will take place on the 16th November 2017 in Norwich.

About Purple Flag
Since 2007, the programme has awarded the Purple Flag status to over 70 towns and cities in the UK and Ireland. Purple Flag accredited areas have all reported a consistent increase in footfall and a decrease in crime within the ENTE. The Purple Flag programme is managed by the Association of Town and City Management (ATCM) which works alongside – a partnership of key stakeholder groups backed by Government, police and businesses, as well as the UK sponsors Diageo Great Britain.

The Purple Flag programme was developed following the Civic Trust’s “Night Vision” report in 2006 and is now managed by the Association of Town & City Management.

Purple Flag is:
• An accreditation process similar to Green Flag Award for schools and Blue Flag for beaches. It leads to Purple Flag status for town centres that meet or surpass the standards of excellence in managing the evening and night-time economy.
• A comprehensive set of standards, management processes and good practice examples designed to help transform town and city centres at night.
• A research, training and development programme, to help towns and cities improve their evening and night-time economy.
• A positive initiative that indicates an entertaining, diverse, safe and enjoyable evening and night out.

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