Mullingar Chamber Wins Best Event Marketing Award

In other great news, Mullingar Chamber won ‘Best Chamber Marketing Campaign’ for the Mullingar Winterfest 2018 at the awards held by Chambers Ireland.

Mullingar Chamber set the task of creating Mullingar as the primary Christmas destination in the Midlands through creation of Winterfest Mullingar, a six week winter festival that would be headlined by the launch of Mullingar’s first ever ice-skating rink and a modernised Christmas Market in Mullingar Town Park while also incorporating the promotion of local businesses and events.

Overall the campaign was incredibly successful, with ice skating ticket sales exceeding targets by over 17,000 tickets and over 100,000 people visiting Mullingar. The Chamber also generated significant national media coverage from major publishers such as RTE, Newstalk, Irish Independent, The Irish Times, RSVPLive, and TheJournal which showed the potential Mullingar has a popular visitor destination. Of particular note, was a dedicated onsite feature during the Christmas Market weekend on RTE News which showed the impact of Winterfest on the local economy.

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