Get your business online

In these days of Covid-19, there has never been a better time to look at selling online and how it can assist and fit in with your business. Online retail continues to grow, year on year, as customers seek out the convenience that eCommerce offers. And with restrictions to physical store capacity and the looming second wave of Coronavirus now is a great time to tap into this market of online shoppers.

Benefits of Selling Online

Increase brand awareness

The majority of modern shoppers search for products online, before making up their minds on what (and where) to buy. Having an online presence means potential customers can find your shop and see your products when they search online. Consumers who find your shop in their search results will be more likely to buy from your store. While shoppers who don’t find you online might find your competitors instead.

Sell day and night

This is one of my favourites! One of the great upsides to online retail is that, once your online shop opens, it never has to close. You don’t need to have staff around to handle transactions online, so you aren’t limited by your usual working hours. This means that shoppers can buy from you whenever they want. You can essentially make your shop 24/7, without having to hire on more staff for the graveyard shift. By offering customers the option to shop, whenever they want, you can tap into the growing market of shoppers who prefer to browse products and make purchases, from the comfort of their own beds, outside of usual working hours.

Make cost-efficient sales

The cost of a website is all in the initial expense of setting one up. Once your eCommerce-enabled is live, it can take very little to maintain. This means that, in the long run, your website can be your most cost-effective sales outlet. Without needing to be staffed, and without the usual costs of renting physical space, your site can keep operating costs low, while still offering a slick, convenient customer experience that makes you sales.

Ok, you’ve convinced me. How do I get set up for Online Trading?

Ecommerce website / online store

WordPress, Shopify, Wix.. there are lots of cost effective platforms which enable you to get online quickly and sell your products and services. Go the DIY route if you’re feeling brave or hire a web designer (we have lots of great web designers on our doorstep here in Mullingar). The LEO have website grants available of up to €2,500 (see below for details).

ebay

Whether you’re starting a business or just want to make some extra cash, selling on eBay is a fun way to do it. You can set up a seller account in advance, or when you list your first item. Read their Getting Started Guide here.

Amazon shop

Selling online on Amazon is an easy and effective way to reach millions of potential buyers. Whether you have to sell a little or sell a lot, Amazon provides you the required tools and experience to sell online successfully. To sell on Amazon is a simple 5 step process. Read more about the features & benefits of selling online on Amazon.

Etsy

Etsy is a marketplace where millions of people around the world connect to make, sell and buy unique goods. You can sell handmade goods, vintage items and craft supplies on Etsy. Find out more about selling on Etsy.

Donedeal / Adverts

Adverts.ie is a community based Irish marketplace where you can Buy and Sell just about anything. Follow these 3 simpple steps to register as a shop. Donedeal.ie is similar marketplace and you can register as a Trade Seller. Find out how here.

Neighbourhood Food

It’s like a market with benefits – it’s good for:

  • YOU – by giving you access to the finest Meat, Dairy, Baked Goods (including Gluten-free products), Fruit, Vegetables and other products from YOUR locality, while saving you loads of time! Neighbourfood also operates on a contact-free basis, which is especially important in the current pandemic conditions. See our Covid-19 contact-free protocol page for details.
  • PRODUCERS get paid a fair price for their goods. They also don’t have to stand around for hours waiting for customers.
  • The ENVIRONMENT – because our producers are local and use minimal packaging, goods provided have a very low carbon footprint.
  • The LOCAL ECONOMY

Visit the Mullingar Market on Neighbourhood Food here.

Website Grants

Trading Online Voucher Scheme by Local Enterprise Offices

TheThe voucher is a financial incentive to small businesses to develop or enhance their ability to trade online.

Under the scheme a qualifying business may apply for funding to a maximum value of €2,500 or 90% of eligible expenditure (exclusive of VAT), whichever is the lesser.

Following approval of their application, a successful applicant can engage suppliers and upon completion of the work, submit a request for payment to the LEO in line with the terms and conditions of their voucher.

Find out more here

 

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