A new #LoveMullingar brand and an Instagramable Niall Horan mural are part of an initiative by Mullingar Chamber of Commerce to increase footfall in the town.
The new brand was fittingly given a Valentine’s day launch yesterday afternoon in Market Square.
Designed by local agency Studio Great, the brand was chosen by a specialised retail team established by Mullingar Chamber of Commerce last year to increase footfall and create a consistent brand for the town.
Restaurateur David Quirke, one of the members of the retail team, said that the new brand is just the first of a number of initiatives this spring.